Ethique Hair Sampler - Shampoo & Conditioner for Eco-Conscious Travelers

Ethique: Our Story and Mission

Brianne West, the CEO and Founder of Ethique, started the company in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today, Ethique offers over 100 plastic-free, certified vegan, cruelty-free, and palm-oil-free products across haircare, skincare, and body care.

Ethique's mission is to revolutionize the cosmetics industry and regenerate our planet through business. Helping to rid the world of single-use plastic bottles is a crucial part of this endeavor. As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills, conserved over 3 million gallons of water, and planted more than 350,000 trees - and this is only the beginning.

Ethique's Products: Sustainable, Plastic-Free Alternatives

Ethique's range of conscious and concentrated products includes shampoos, conditioners, body washes, deodorants, and face cleansers. All Ethique products are 100% plastic-free, with packaging that is also 100% plastic-free and either recyclable or home-compostable.

Ethique's products are formulated using vegan, cruelty-free, palm-oil-free, and paraben-free ingredients sourced from sustainable producers who are paid a fair wage. The brand's Compact by Design initiative focuses on reducing the size and weight of products to lower carbon emissions during shipping.

Discover Ethique's Offerings

Ethique's online store features a variety of product collections and discovery packs to help customers find the perfect fit for their haircare, skincare, and body care needs. The Hair Sampler and Trial & Travel Kit allow customers to explore Ethique's plastic-free range and introduce their friends and family to the brand's bars.

Customer Reviews and Highlights

Ethique's products have garnered overwhelmingly positive reviews, with an average rating of 4.4 out of 5 stars across over 16,500 reviews. Customers praise the brand's Pinkalicious, The Guardian, and Rustic Solid Deodorant, among other offerings, for their effectiveness, scent, and skin-nourishing properties.

Ethique's commitment to sustainability and ethical practices is evident in its range of products, packaging, and business practices. By continuously innovating and expanding its plastic-free offerings, Ethique aims to make giving up the bottle easier for consumers and contribute to a more regenerative future.

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